Legal
Privacy Policy
Effective Date: 20 April 2025 · Last Updated: 20 April 2025
1. Introduction
This Privacy Policy describes how Railway Media Limited ("we", "us", or "our"), a company incorporated in Hong Kong, collects, uses, discloses, and protects information obtained through the website americanrealestatemarketing.com (the "Site") and any related services (collectively, the "Service").
By accessing or using the Site, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.
2. Information We Collect
We collect the following categories of information:
2.1 Information You Provide Directly
When you complete the assessment quiz and lead capture form on the Site, you voluntarily provide:
- Full name
- Email address
- Phone number
- Real estate agency name
- Quiz responses (agency size, listing volume, marketing channels, revenue goals, timeline, and decision-making authority)
2.2 Information Collected Automatically
When you visit the Site, we and our third-party service providers automatically collect certain technical information, including:
- IP address — used to infer approximate geographic location and for fraud prevention.
- Browser type and version, operating system, and device identifiers.
- Referring URL and pages visited on the Site.
- UTM parameters and advertising click identifiers (e.g., Google Click ID / GCLID) passed via URL when you arrive from a paid advertisement.
- Cookies and similar tracking technologies — see Section 5 below.
2.3 Analytics and Advertising Data
We use Google Ads (including the Google Ads conversion pixel and remarketing tags) and Google Analytics to measure site performance and the effectiveness of our advertising campaigns. These tools may collect data about your interactions with the Site and associate that data with your Google account or advertising profile.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To operate and improve the Site and the assessment quiz experience.
- To evaluate your eligibility and suitability as a lead for our partner company's real estate marketing services.
- To share your contact information and quiz responses with our third-party partner company so that they may contact you regarding their services (see Section 4).
- To send you informational communications related to your assessment submission, if applicable.
- To measure and optimise the performance of our Google Ads campaigns and to retarget visitors with relevant advertising.
- To comply with applicable legal obligations.
- To detect, prevent, and address fraud, security, or technical issues.
4. Sharing and Disclosure of Your Information
4.1 Partner Company
The primary purpose of this Site is lead generation. When you submit the assessment form, your name, email address, phone number, agency name, and quiz responses are transmitted to our third-party partner company, which will contact you to discuss their real estate marketing services. The partner company operates independently and is subject to its own privacy policy and terms of service. Railway Media Limited is not responsible for the partner company's data practices once your information has been transferred.
4.2 Service Providers
We use the following third-party service providers who may process your data on our behalf:
- Google LLC — Google Ads, Google Analytics, and Google Sheets (for lead data storage). Google's privacy policy is available at policies.google.com/privacy.
- Calendly, Inc. — used for scheduling discovery calls. Calendly's privacy policy is available at calendly.com/privacy.
4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), or where we believe disclosure is necessary to protect the rights, property, or safety of Railway Media Limited, our users, or others.
4.4 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via the email address associated with your submission before your information becomes subject to a different privacy policy.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (including pixels and local storage) to operate the Site and for advertising purposes. The types of cookies we use include:
- Strictly Necessary Cookies — required for the Site to function (e.g., session management).
- Analytics Cookies — placed by Google Analytics to collect aggregated information about how visitors use the Site.
- Advertising Cookies — placed by Google Ads to measure conversions, enable remarketing, and serve relevant advertisements to you on other websites.
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site. For more information on managing Google advertising cookies, visit adssettings.google.com.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, including sharing your information with our partner company, unless a longer retention period is required or permitted by law.
If you request deletion of your personal information, we will delete or anonymise your data within a reasonable timeframe, subject to any legal obligations that require us to retain certain records. Please note that once your information has been shared with our partner company, you will need to contact them separately to request deletion of your data from their systems.
7. International Data Transfers
Railway Media Limited is incorporated in Hong Kong. By using the Site, you acknowledge that your information may be transferred to and processed in Hong Kong and in other countries where our service providers (including Google LLC and Calendly, Inc.) operate, which may have different data protection laws than your country of residence.
Where we transfer personal data outside of your jurisdiction, we take reasonable steps to ensure that appropriate safeguards are in place.
8. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access — the right to request a copy of the personal information we hold about you.
- Correction — the right to request correction of inaccurate or incomplete information.
- Deletion — the right to request deletion of your personal information (subject to legal retention obligations).
- Objection / Opt-out — the right to object to the processing of your personal information for direct marketing purposes.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.
9. Children's Privacy
The Site is intended solely for use by business owners and professionals aged 18 and over. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the revised policy on this page with an updated "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Railway Media Limited
9/F Amtel Building, 148 Des Voeux Road
Central, Hong Kong
Email: [email protected]
Website: americanrealestatemarketing.com